1. Find Inspiration
Visit different design sites such as Canva or Behance to see what other designers are doing. Take note of a magazine layout or portfolio website that caught your eye the other day. Inspiration can be found anywhere—keep looking!
2. Conduct Thorough Research
After you’ve gathered enough inspiration, it’s time to conduct some research; whether you’re designing a website or a flyer, find the different tools and resources you can use to simplify the process. Read informative articles, watch instructional videos, and reach out to other designers.
3. Be Aware of Your Target Audience
One of the most important aspects of design is being aware of your audience and purpose. Think about ethos, pathos, and logos. Do you want your design to evoke a certain emotion, establish credibility, or inform a viewer? Designs can be perceived in many different ways, so it’s vital to be mindful of diverse cultures and viewpoints.
4. Apply CRAP principles
Good design is CRAP. In other words, designers must take into account Contrast, Repetition, Alignment, and Proximity. Incorporating these four principles will make your designs more visually-appealing and effective for your audience.
5. Keep it Simple, but Creative
You don’t want your designs to be too overwhelming for the viewer. However, that doesn’t mean you don’t have creative freedom. Have fun with it and make it your own! But remember what Albert Einstein once said: “If you can’t explain it to a six year old, you don’t understand it yourself.”
Please feel free to share some of your favorite design tips down below!